If you’re actively engaged in managing your brand’s online presence, you’ve likely caught wind of the latest buzz surrounding Instagram’s algorithm updates. After all, in this world, nothing is certain except death and taxes… and algorithm updates. – Benjamin Franklin & strategysmith marketing
Before we delve into what these updates mean for your small business and its social media strategy, let’s take a moment to underscore a fundamental principle: authenticity.
In the ever-evolving landscape of social media, where metrics such as likes and shares often take center stage, it’s all too easy for small businesses to lose sight of their unique voice and identity. Yet, amidst the whirlwind of algorithm changes and trends, authenticity remains the linchpin of a resilient online presence.
So, what exactly do these Instagram updates entail? Put simply, they’re geared toward refining the way users discover content through hashtags. Setting aside a healthy dose of mistrust aimed at the Meta bots, the latest batch of changes might actually be a good thing.
Instagram is changing how they use hashtags. You may already know they’ve been experimenting with limiting hashtag quantity and use, but now they are focusing the use of hashtags as supplemental keywords they can use in the internal search engine to produce relevant posts, Reels, locations, audio, and profiles. Meaning, instead of simply directing users to posts, Instagram is really starting to act like a search engine and show users all the relevant results for their keyword (or hashtag) search.
All of this is the reason marketers champion the notion of crafting social media platforms that authentically represent clients’ values and missions. This entails more than just optimizing content and bios with relevant keywords – it’s about forging genuine connections with your audience.
While it’s crucial to adapt to algorithmic shifts, it’s equally imperative to resist the temptation of chasing fleeting trends at the expense of authenticity. Instead, focus on delivering content that genuinely resonates with your audience, fostering meaningful engagement, and nurturing a community built on shared values.
see how team ssm is approaching social media in 2024
In addition to maintaining authenticity, it’s essential to strike a balance between algorithm-friendly optimization and human-centric content creation. Consider your audience’s preferences and aspirations, and use data-driven insights to tailor your content to their interests. Remember, social media algorithms are designed to serve users, and content that resonates with your audience will naturally perform well in the ever-changing digital landscape.
As the Instagram algorithm undergoes its evolution, one thing remains abundantly clear: authenticity reigns supreme. By staying true to your brand and offering content that adds genuine value, you’ll not only navigate algorithm changes with confident steadfastness but also cultivate a loyal following that stands the test of time.
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