We’ve all heard it before: You only get one chance to make a first impression. 

In the age of social media, that’s particularly true when introducing your brand to potential new followers (aka, your future clients or customers). While it’s typically a piece of your content that pulls people over to your profile, a captivating Instagram bio can be the key to unlocking your business’s online success and turning casual scrollers into followers. 

Let’s dive into the art of creating a better Instagram bio that leaves a lasting impact.

And yes, before you ask, you do need more than just your business name and location or website link in your Instagram bio. Someone as mega-famous as Harry Styles can get away with only having a link in their bio; your small business, not so much.

The Power of the Instagram Bio

Your Instagram bio is like a virtual business card. It’s the first thing users see when they land on your profile, and it’s your chance to communicate your brand’s identity and value in just a few words. 

It’s more than just a few lines of text; think of your bio as your digital storefront: a first impression that can entice visitors to explore further. A well-crafted bio can drive traffic, boost engagement, and convert casual scrollers into loyal customers.

Tips for Crafting a Compelling Instagram Bio

Clear Brand Identity

Clearly state your business’s name and core offerings. This helps users instantly recognize your niche and what you can offer them. 

Compelling Tagline

Create a catchy tagline that encapsulates what sets your business apart. Make it memorable and reflective of your brand’s personality.

Keywords and Hashtags

Incorporate relevant keywords and industry-related hashtags in your bio. This can improve discoverability and connect you with users searching for your products or services.

Drop Your Location

If your business has a physical location or covers a specific area, include it in your bio. You don’t necessarily have to give your complete address (although for some businesses, like coffeeshops and stores, this can be helpful), but listing your city at the very least gives local customers a chance to know that you’re there to serve them. Remember, no one wants to have to dig through 30+ posts on your grid or scour your hashtags for clues about where you’re at.

Clickable Links

Instagram now allows up to five clickable links in every user’s bio. While this is an improvement from the single link of the past, it’s still important to use this feature strategically– link to your website, a specific product, or a current promotion. We recommend using a link-in-bio tool – we’re fans of Shop Grid by Buffer and Bio Sites by Squarespace- to create a place to keep your links organized so your bio isn’t cluttered. As a bonus, these link-in-bio pages are typically customizable and will give you an extra way to showcase your business’s personality.

Contact Information

Provide easy-to-find contact details, such as a business email or phone number. This builds credibility and encourages potential customers to reach out. If you use a “link in bio” type page, these can be worked into it.

User-Centric Language

Write your bio with your target audience in mind. Speak their language, address their needs, and showcase how your business can solve their problems.

Emojis for Visual Appeal

Emojis add personality and visual appeal to your bio. Use them sparingly to highlight key points or convey emotions; remember: no one wants to read a bio that looks like a box of Lucky Charms got knocked over, so don’t go overboard.

Social Proof

If applicable, mention any awards, partnerships, or media features your business has garnered. This builds trust and validates your credibility.

Call to Action (CTA) 

Encourage users to take a specific action, such as “Shop now,” “Learn more,” “Book a consultation,” or “Check out the collection.” Typically, the best place to add these is before your clickable link, and a clear CTA guides users toward conversions. 

Keep it Fresh

Keep your bio relevant by updating it regularly. Highlight ongoing promotions, events, or recent achievements to show that your business is active and thriving.

Bonus: Story Highlights

Although Stories on Instagram typically disappear after 24 hours, Instagram allows you to choose stories to “highlight” on your profile permanently. These highlights live in the little bubbles beneath your bio and can be categorized and considered an extension of your bio. You can choose a cover photo for the bubble of each highlight category, customize them to highlight your brand’s personality further, and choose your highlights in a way that effectively conveys information to your profile’s visitors. 

Remember: your Instagram bio isn’t set in stone. Experiment with different approaches, analyze what resonates with your audience, and adapt accordingly. Crafting a compelling Instagram bio is an ongoing process that requires attention and creativity, but the rewards for increased engagement and customer connection are well worth the effort. Take the time to make your bio resonate with your audience, and watch your business thrive in the vibrant world of social media.