blog ~ strategysmith marketing

Optimize Your Business Instagram Account with Story Highlights

By victoria

In the ever-changing world of Instagram marketing, it may feel like your business can never keep up with the latest trends, best practices, and latest algorithm updates. As an agency with a speciality in Instagram…

Facebook Boosted Posts: An Intro for Small Business Owners

By team strategysmith

Facebook Boosted Posts It’s true: Facebook has become a pay-to-play platform for small businesses looking to market on the app. With more than 3 billion users, there is an excess of content but a limited…

Unlock the Power of Facebook and Instagram for Building Brand Awareness

By team strategysmith

In the modern digital world, brand awareness is an essential component of a successful business strategy. It allows your target audience to not only recognize your brand but associate it with positive feelings and specific…

The Importance of Being Genuine in Marketing: Original Content is Key

By jamie

In today’s digital landscape, where competition for attention is fierce, small to mid-sized businesses must navigate a complex web of strategies to stand out. With the latest Meta algorithm update, which prioritizes original content over…

Instagram Announces an Algorithm Update (And That Never Happens)

By victoria

Meta almost never announces when an algorithm change happens. In fact, Meta almost never announces anything about its platforms, aside from Zuckerberg’s latest passion projects. Which means it was odd when Head of Instagram, Adam…

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