Facebook Boosted Posts It’s true: Facebook has become a pay-to-play platform for small businesses looking to market on the app. With more than 3 billion users, there is an excess of content but a limited…
In the modern digital world, brand awareness is an essential component of a successful business strategy. It allows your target audience to not only recognize your brand but associate it with positive feelings and specific…
In today’s digital landscape, where competition for attention is fierce, small to mid-sized businesses must navigate a complex web of strategies to stand out. With the latest Meta algorithm update, which prioritizes original content over…
Meta almost never announces when an algorithm change happens. In fact, Meta almost never announces anything about its platforms, aside from Zuckerberg’s latest passion projects. Which means it was odd when Head of Instagram, Adam…
In today’s (mostly) digital world, it’s more important than ever for small businesses to have a strong online presence. But simply having a website isn’t enough. You need to create a virtual experience that is…
