As a franchise business owner, you already know how challenging it can be to keep up with the demands of running a successful franchise, let alone the demands of marketing. From maintaining brand consistency to monitoring individual location efforts to staying on top of industry trends, the responsibilities can quickly become overwhelming. That’s where a third-party marketing agency can come in handy. In this blog post, we will discuss the importance of using a third-party marketing agency to help support your franchise business.

Agency Benefit: A Fresh Perspective

First and foremost, a third-party marketing agency can provide you with a fresh perspective on your marketing strategies. As a franchise business owner, you may become too close to your brand, making it difficult to evaluate your marketing efforts objectively. By working with a third-party agency, you can gain an outside perspective on what is working and what isn’t, allowing you to make informed decisions about your marketing strategies. A third-party agency can also help create strong brand guidelines if those expectations are not in place. There is also the issue of monitoring and enforcement of those guidelines. It may not seem critical, but one location sharing off-brand posts, ads, or messages can cause a ripple effect on the larger brand.

Agency Benefit: Marketing Knowledge

In addition to providing a fresh perspective, a third-party marketing agency can also bring a wealth of industry knowledge and expertise to the table. A good agency will have experience working with a variety of businesses across different industries, which means they can offer valuable insights and recommendations based on their past successes and failures. This can help you stay ahead of the curve regarding industry trends and best practices, ensuring that your franchise business remains competitive in the market. Their experience also positions them to be a valuable resource for understanding, finding, and engaging with your target audience.

Agency Benefit: Cost Savings

Another benefit of working with a third-party marketing agency is the cost savings it can provide. While it may seem counterintuitive to pay for marketing services when you have an in-house marketing team, the reality is that a third-party agency can often provide these services at a lower cost than you would be able to achieve on your own. This is because agencies have access to specialized tools, resources, and talent that would be expensive for a franchise business to acquire and maintain independently. Your in-house marketing team serves as a liaison between the agency and individual locations and receives support from the external agency and supplements (but doesn’t replace) the work of an external agency.

Agency Benefit: Time Savings

But perhaps the most compelling reason to work with a third-party marketing agency is the time savings it can provide. As a franchise business owner, your time is valuable and limited. By outsourcing your marketing efforts to a third-party agency, you can free up your time to focus on other aspects of your business, such as operations, customer service, and employee management. This can help you achieve a better work-life balance while growing your franchise business.

Talk With An Agency That Understands

At the very least, it’s worth having a conversation with an experienced digital marketing agency to see what they have to offer your franchise business in terms of support, vision, and reinforcements.