If you’re looking for ways to grow your new small business, need help with transitioning to online platforms, or are struggling to handle your social media accounts solo, you may have considered partnering with an agency.
We’ve answered some of the most common questions about our role in amplifying our client’s digital presence.
Why should I outsource my business’s social media to an agency?
Outsourcing your social media management can be a super effective way to grow your online presence, especially if you’re short on time. By having someone else manage your social media accounts, you can focus on engaging with customers in person (if you’re a brick-and-mortar), providing your customers with the best product or service possible, and running the day-to-day operations that small business owners need to focus on.
How do I know if social media is “working?”
When measuring growth online and defining your digital marketing success, you can analyze your results in a few common ways. For example, some focus on increasing their followers or engagement rates, while others are more interested in driving website traffic or generating leads. Whatever your specific goals, we – your social media partner – are here to help you achieve them, whether that means conducting a marketing audit, analyzing your competitors, or even providing training sessions to help you and your team stay ahead of the curve.
Here are a few buzzwords that you may come across when we chat about social media metrics:
- Impressions – Are you increasing the number of people who see your brand on social media?
- Engagement – Are people joining the conversation and sharing your posts?
- Mentions – How often are people talking about your brand?
- Social referral traffic – How many people click through to your website?
- Followers – How many people are in your immediate social networks?
What about negative feedback? Won’t being active on social media increase that?
With 93% of Americans online these days, good and bad conversations are already happening. What is important is that your brand also be a part of that conversation. There are strategies we can implement to mitigate negative feedback, satisfy customers, and put a human face to your brand, all of which are used to make your business shine in a positive light.
So, what will social media management cost me?
Some of the most Googled questions in our industry relate to the cost of social media marketing, the cost of hiring an agency, and what the return on investment will look like. The answer to these questions isn’t a simple number; it depends on many factors, like the amount of work we do for you, what type of work it is, the amount you budget for ad spend, and more. The best way to get a sense of the dollar signs is to get in touch with us to talk about your needs and goals.
Is investing in social media worth it?
It’s no secret that social media is a fantastic way to boost your digital presence and connect with potential clients, no matter what industry you’re in. One of the best things about social media is that it allows you to start and join conversations with your audience, which can help build loyalty and drive sales. Plus, by using social media, you can improve the visibility of your search results and expand your reach further.
Social media is an excellent tool for targeting your ideal audience. Whether you’re launching a retargeting campaign or simply looking to boost overall brand awareness, boosted and promoted posts can help you achieve your goals.
Take a second to think about what you want social media to do for your business – like boosting product sales, increasing brand awareness, giving your current and potential customers a community to get involved in, or all of the above. If you’re unsure, give us a call or send us a message. strategysmith marketing is here to help in any capacity – from consulting to partnerships to full-service management.