victoria is a competitive, data-driven marketer with a passion for research and analysis, calculated engagement strategies, and business development.

after graduating college with a degree in journalism, victoria took to freelance writing for charlotte publications like the charlotte observer, creative loafing, and charlotte agenda. she started to see the emergence of social media marketing and began posting for the company she worked for. within a few months, she started a position as a content creator at a digital marketing startup. the position evolved into a role of data analysis, audience development, and engagement strategy. 

over the next few years, victoria entered the world of influencer marketing, working with local and national brands to create robust digital strategies while experimenting with complex tactics and engagement activities. during this time, she also led social media marketing campaigns and hands-on coaching for a restaurant franchise, helping locations build their social media presence and brand awareness.

as the hospitality industry took a hit during covid, victoria pivoted and started working with real estate experts, helping individuals grow their brand awareness to establish themselves as industry thought leaders.

in what can only be described as synchronicity, victoria accepted an opportunity at strategysmith marketing, where she joins the team as the senior marketing manager.