In 2024, businesses and brands must remain at the forefront of the constantly changing Instagram landscape. Why? With over 2 billion (with a b) monthly active users and 500 million daily active users, it is the world’s third-largest social media platform, the fourth most-visited website, and the tenth most-searched term on Google. Instagram is where…
The holiday season is a great opportunity for small businesses to connect with their audience and drive sales on social media. While the best thing for businesses to do to prepare is to plan ahead, we’ve already reached Q4, so not much time is left between now and the start of the spending season. Here…
If you’re looking for ways to grow your new small business, need help with transitioning to online platforms, or are struggling to handle your social media accounts solo, you may have considered partnering with an agency. We’ve answered some of the most common questions about our role in amplifying our client’s digital presence. Why should…
In the world of social media marketing, UGC – user-generated content – is widely known and coveted. UGC is content like images, reviews, videos, testimonials, and more created by your customers and posted on social media. UGC is important for telling your brand story. What is underutilized but still incredibly important for your brand, for…
Part of forging the path for your small business involves learning how to market your business in the most cost-efficient and most effective way possible with limited capital and human resources. You can hire a marketing agency or professional to grow your business, but even if you can’t afford to take that route immediately, there…
