The keys to success on social media are quality, consistency, and authenticity. If keeping up with social media platform management seems like another full-time job to you, that’s because it is! When you are busy running your business, we know that sometimes social media management tends to fall to the wayside, even though you know…
Content marketing is the “art of communicating with your customers and prospects without selling.” It’s the practice of delivering information to your audience that educates them rather than sells to them. Essentially, your content strategy will allow you to give your audience of potential customers consistent, valuable, educational information and be rewarded with new business…
Why is quality important? I’m not talking about the quality of the substance of the content (social media post or blog), which is important in its own right. What I’m talking about is making sure the structure, syntax, grammar, and spelling of your content are error-free. That might seem like a no-brainer – you want…
