You’ve had to make a lot of changes in the past few months to the who, where, how, and even why of your business. You’ve learned how to adapt during a crisis, and even how to use your marketing department as crisis management. At the beginning of this year (or tail end of 2019), did…
If the COVID-19 pandemic taught us anything, it’s that preparing for a crisis– especially one as unprecedented as a global pandemic– is not something many people take seriously or even know they should spend time planning. But knowing how to market your business and communicate with your audience during a crisis is the key to…
With an intense push for authenticity in digital marketing, honest storytelling, and behind-the-scenes posts, how does anyone manage to have a bad day or struggle with staff or lose faith in any of the processes inside of a business and still be genuine? You fake it. Stay with me. I don’t mean that you should…
There are two things I can say to any client or prospect and almost always anticipate receiving a grimace and/or eye roll. 1) We need to do videos. 2) We need to write blogs. But why? Why is it those two things invoke such negative, nearly subconscious reactions? Likely, it’s far outside of the comfort…
When you’re looking to embark on a digital marketing initiative, the amount of research, setup, and skill required may feel overwhelming. It may even cloud the need to work on one of the most important tasks: setting expectations for and definitions of success. After all, how will you know if you are truly receiving a…
