Crafting a Compelling Instagram Bio for Your Business

Crafting a Compelling Instagram Bio for Your Business

By nicole
We’ve all heard it before: You only get one chance to make a first impression.  In the age of social media, that’s particularly true when introducing your brand to potential new followers (aka, your future clients or customers). While it’s typically a piece of your content that pulls people over to your profile, a captivating…
Know Your Audience An Overview of Social Media Demographics

Know Your Audience: An Overview of Social Media Demographics

By nicole
In a world where the majority of people are digitally connected, social media marketing opens your brand to exposure from a variety of audiences, with a few simple clicks. Recent studies have shown that over 80% of every generation make social media a part of their daily routine, using social media at least once per…
Fostering A Successful Relationship With Your Marketing Partner

4 Tips for Fostering a Successful Relationship with Your Marketing Partner

By nicole
Whether you’re teaming up for a one-time advertising project, or creating a long-term partnership to manage your social media accounts, it’s important to foster a strong relationship with your digital marketing firm.  As with any relationship, the partnership between a client and their marketing specialist requires work and cooperation from both parties to make it…
Grabbing Customer Attention Stories Over Stats

Grabbing Customer Attention: Stories Over Stats

By nicole
In a world where we’re bombarded with marketing campaigns left and right, it can be hard to get your product or service to stand out amongst the static. While it can be tempting to present your prospective clients or customers with statistics that demonstrate your offering is the best for them, it’s important not to…