Email Marketing Is More Important Than Ever: How to Make It Work for Your Business

By nicole

It’s no secret that social media and rapid-fire digital trends dominate the current digital landscape, so you probably wonder: Is email marketing still relevant? The answer is a resounding yes.  Email remains one of the most powerful tools in a business’s digital marketing strategy, offering unmatched ROI, direct communication with your audience, and the ability…

Crafting a Compelling Instagram Bio for Your Business

By nicole

We’ve all heard it before: You only get one chance to make a first impression.  In the age of social media, that’s particularly true when introducing your brand to potential new followers (aka, your future clients or customers). While it’s typically a piece of your content that pulls people over to your profile, a captivating…

Know Your Audience: An Overview of Social Media Demographics

By nicole

In a world where the majority of people are digitally connected, social media marketing opens your brand to exposure from a variety of audiences, with a few simple clicks. Recent studies have shown that over 80% of every generation make social media a part of their daily routine, using social media at least once per…

4 Tips for Fostering a Successful Relationship with Your Marketing Partner

By nicole

Whether you’re teaming up for a one-time advertising project, or creating a long-term partnership to manage your social media accounts, it’s important to foster a strong relationship with your digital marketing firm.  As with any relationship, the partnership between a client and their marketing specialist requires work and cooperation from both parties to make it…