Gearing up for digital marketing in 2025, we each made a prediction for a major theme to look for in the new year and how these topics can revolutionize your marketing efforts. Engagement From Nicole’s desk: Going into 2025, the digital landscape is more crowded than ever. With social media algorithms prioritizing paid posts and…
Facebook Boosted Posts It’s true: Facebook has become a pay-to-play platform for small businesses looking to market on the app. With more than 3 billion users, there is an excess of content but a limited amount of posts that any single user can see. Enter: Facebook boosted posts. Think of a boosted post as giving…
In the modern digital world, brand awareness is an essential component of a successful business strategy. It allows your target audience to not only recognize your brand but associate it with positive feelings and specific values. In this blog, we’ll delve into the intricacies of brand awareness and explore how Facebook and Instagram, two of…
Gearing up for digital marketing in 2024, we each made a prediction for a major theme to look for in 2024 and discussed how these topics can revolutionize the social media industry this year. AUTOMATE From Nicole’s Desk: In 2024, automation technology on social media platforms will become a time-saving tool for marketers while more…
In 2024, businesses and brands must remain at the forefront of the constantly changing Instagram landscape. Why? With over 2 billion (with a b) monthly active users and 500 million daily active users, it is the world’s third-largest social media platform, the fourth most-visited website, and the tenth most-searched term on Google. Instagram is where…
