How To Launch A Timely Holiday Campaign In No Time

By team strategysmith

The holiday season is a great opportunity for small businesses to connect with their audience and drive sales on social media. While the best thing for businesses to do to prepare is to plan ahead, we’ve already reached Q4, so not much time is left between now and the start of the spending season. Here…

FAQs: Understanding the Value of Outsourcing Your Social Media

By team strategysmith

If you’re looking for ways to grow your new small business, need help with transitioning to online platforms, or are struggling to handle your social media accounts solo, you may have considered partnering with an agency. We’ve answered some of the most common questions about our role in amplifying our client’s digital presence.  Why should…

Employee Retention and Social Media Marketing With EGC

By team strategysmith

In the world of social media marketing, UGC – user-generated content – is widely known and coveted. UGC is content like images, reviews, videos, testimonials, and more created by your customers and posted on social media. UGC is important for telling your brand story.  What is underutilized but still incredibly important for your brand, for…

3 Digital Marketing Principles Your Small Business Needs to Adopt

By team strategysmith

Part of forging the path for your small business involves learning how to market your business in the most cost-efficient and most effective way possible with limited capital and human resources.  You can hire a marketing agency or professional to grow your business, but even if you can’t afford to take that route immediately, there…

Social Media 101: 5 Tips for Success

By team strategysmith

The keys to success on social media are quality, consistency, and authenticity. If keeping up with social media platform management seems like another full-time job to you, that’s because it is! When you are busy running your business, we know that sometimes social media management tends to fall to the wayside, even though you know…