2024 was a difficult year for small business marketing on Meta platforms. Facebook has unintentionally become a platform for opinion-based content, which either created a cancel culture for users and businesses or caused users to not use the platform at all. Instagram, on the other hand, already knew it had a “too much content problem,”…
In the ever-changing world of Instagram marketing, it may feel like your business can never keep up with the latest trends, best practices, and latest algorithm updates. As an agency with a speciality in Instagram marketing, we understand how overwhelming it can be. Many of our clients don’t know where to start, either. At strategysmith…
Meta almost never announces when an algorithm change happens. In fact, Meta almost never announces anything about its platforms, aside from Zuckerberg’s latest passion projects. Which means it was odd when Head of Instagram, Adam Mosseri, started sharing “Instagram tips” from his professional account that reiterated dated information about the platform or shared “algorithm insight”…
Happy “Can you believe it’s already November?”! While we didn’t see many big changes to social media platforms during October 2023, we’re following some trends that you should know. Here’s our recap featuring TikTok, YouTube, Pinterest, and Meta (Facebook + Instagram). TLDR; view on Instagram TikTok + YouTube: Leading the Way For All Things Video…
For the September 2023 recap of digital marketing and social media news, we’re looking at the recent updates of multiple social platforms, and how they’re considering user experience (UX) when it comes to their algorithms and features. Here’s the good, the bad, and the ugly, featuring Pinterest, TikTok, Twitter/X, and Meta. The Good: Gen Z…
