In a world where the majority of people are digitally connected, social media marketing opens your brand to exposure from a variety of audiences, with a few simple clicks. Recent studies have shown that over 80% of every generation make social media a part of their daily routine, using social media at least once per…
In the world of social media marketing, UGC – user-generated content – is widely known and coveted. UGC is content like images, reviews, videos, testimonials, and more created by your customers and posted on social media. UGC is important for telling your brand story. What is underutilized but still incredibly important for your brand, for…
Whether you’re teaming up for a one-time advertising project, or creating a long-term partnership to manage your social media accounts, it’s important to foster a strong relationship with your digital marketing firm. As with any relationship, the partnership between a client and their marketing specialist requires work and cooperation from both parties to make it…
In a world where we’re bombarded with marketing campaigns left and right, it can be hard to get your product or service to stand out amongst the static. While it can be tempting to present your prospective clients or customers with statistics that demonstrate your offering is the best for them, it’s important not to…
Part of forging the path for your small business involves learning how to market your business in the most cost-efficient and most effective way possible with limited capital and human resources. You can hire a marketing agency or professional to grow your business, but even if you can’t afford to take that route immediately, there…
