The keys to success on social media are quality, consistency, and authenticity. If keeping up with social media platform management seems like another full-time job to you, that’s because it is! When you are busy running your business, we know that sometimes social media management tends to fall to the wayside, even though you know…
Content marketing is the “art of communicating with your customers and prospects without selling.” It’s the practice of delivering information to your audience that educates them rather than sells to them. Essentially, your content strategy will allow you to give your audience of potential customers consistent, valuable, educational information and be rewarded with new business…
Why is quality important? I’m not talking about the quality of the substance of the content (social media post or blog), which is important in its own right. What I’m talking about is making sure the structure, syntax, grammar, and spelling of your content are error-free. That might seem like a no-brainer – you want…
Social media has its issues. Facebook has been questioned many times over its lack of privacy protection for users, facial recognition concerns have arisen, and copyright infringement instances have all been in the news. However, social media is also, at its core, a tool for amplification. Social justice, climate, and calls for policy reform have…
You’ve had to make a lot of changes in the past few months to the who, where, how, and even why of your business. You’ve learned how to adapt during a crisis, and even how to use your marketing department as crisis management. At the beginning of this year (or tail end of 2019), did…
