How to Create Top-Tier Reels for Social Media

By Jenna Yates

Video content is queen on social media, and Instagram Reels are one of the best ways to connect with your audience, grow your reach, and showcase your brand’s personality. But what makes a reel stand out?  Here are our top tips for creating engaging, high-quality reels that captivate your audience across all platforms: Tell a…

The Importance of Being Genuine in Marketing: Original Content is Key

By jamie

In today’s digital landscape, where competition for attention is fierce, small to mid-sized businesses must navigate a complex web of strategies to stand out. With the latest Meta algorithm update, which prioritizes original content over reshares, it has become more crucial than ever to focus on genuine marketing efforts and creating unique, compelling content.  You…

Bringing the Experience of Offline Services Online to Build Trust

By jamie

In today’s (mostly) digital world, it’s more important than ever for small businesses to have a strong online presence. But simply having a website isn’t enough. You need to create a virtual experience that is as trustworthy and reliable as your offline experience. One of the best ways to do this is to use social…

Looking Forward: 4 Visions of 2024

By team strategysmith

Gearing up for digital marketing in 2024, we each made a prediction for a major theme to look for in 2024 and discussed how these topics can revolutionize the social media industry this year. AUTOMATE From Nicole’s Desk: In 2024, automation technology on social media platforms will become a time-saving tool for marketers while more…

Instagram in 2024: New Year, New Updates, New Strategy

By team strategysmith

In 2024, businesses and brands must remain at the forefront of the constantly changing Instagram landscape. Why? With over 2 billion (with a b) monthly active users and 500 million daily active users, it is the world’s third-largest social media platform, the fourth most-visited website, and the tenth most-searched term on Google. Instagram is where…