The Importance of Being Genuine in Marketing: Original Content is Key

By jamie
In today’s digital landscape, where competition for attention is fierce, small to mid-sized businesses must navigate a complex web of strategies to stand out. With the latest Meta algorithm update, which prioritizes original content over reshares, it has become more crucial than ever to focus on genuine marketing efforts and creating unique, compelling content.  You…

Bringing the Experience of Offline Services Online to Build Trust

By jamie
In today’s (mostly) digital world, it’s more important than ever for small businesses to have a strong online presence. But simply having a website isn’t enough. You need to create a virtual experience that is as trustworthy and reliable as your offline experience. One of the best ways to do this is to use social…
Looking Forward: 4 Visions of 2024

Looking Forward: 4 Visions of 2024

By team strategysmith
Gearing up for digital marketing in 2024, we each made a prediction for a major theme to look for in 2024 and discussed how these topics can revolutionize the social media industry this year. AUTOMATE From Nicole’s Desk: In 2024, automation technology on social media platforms will become a time-saving tool for marketers while more…
instagram in 2024

Instagram in 2024: New Year, New Updates, New Strategy

By amie
In 2024, businesses and brands must remain at the forefront of the constantly changing Instagram landscape. Why? With over 2 billion (with a b) monthly active users and 500 million daily active users, it is the world’s third-largest social media platform, the fourth most-visited website, and the tenth most-searched term on Google. Instagram is where…
How To Launch A Timely Holiday Campaign In No Time

How To Launch A Timely Holiday Campaign In No Time

By amie
The holiday season is a great opportunity for small businesses to connect with their audience and drive sales on social media. While the best thing for businesses to do to prepare is to plan ahead, we’ve already reached Q4, so not much time is left between now and the start of the spending season. Here…