How To Launch A Timely Holiday Campaign In No Time

By team strategysmith

The holiday season is a great opportunity for small businesses to connect with their audience and drive sales on social media. While the best thing for businesses to do to prepare is to plan ahead, we’ve already reached Q4, so not much time is left between now and the start of the spending season. Here…

Why You Should Start Building a Photo and Video Library Today

By jamie

If you’re looking to supercharge your social media and build trust with your audience while cultivating a legion of loyal brand advocates, you’re in the right place. In today’s digital age where anyone can say anything and promote whatever they want, accurate or not, authenticity is the differentiator. Nothing conveys authenticity quite like organic photos…

5 Ways to Amplify Your Digital Presence

By jamie

Building a business from the ground up isn’t just about selling products or services – it’s about creating a following of passionate brand advocates who’ll shout your name from the rooftops – or at least their social media platforms.  If you’re ready to take your business to the next level, let’s dive into five actionable…

Know Your Audience: An Overview of Social Media Demographics

By nicole

In a world where the majority of people are digitally connected, social media marketing opens your brand to exposure from a variety of audiences, with a few simple clicks. Recent studies have shown that over 80% of every generation make social media a part of their daily routine, using social media at least once per…

Employee Retention and Social Media Marketing With EGC

By team strategysmith

In the world of social media marketing, UGC – user-generated content – is widely known and coveted. UGC is content like images, reviews, videos, testimonials, and more created by your customers and posted on social media. UGC is important for telling your brand story.  What is underutilized but still incredibly important for your brand, for…