Why You Should Start Building a Photo and Video Library Today

By jamie

If you’re looking to supercharge your social media and build trust with your audience while cultivating a legion of loyal brand advocates, you’re in the right place. In today’s digital age where anyone can say anything and promote whatever they want, accurate or not, authenticity is the differentiator. Nothing conveys authenticity quite like organic photos…

5 Ways to Amplify Your Digital Presence

By jamie

Building a business from the ground up isn’t just about selling products or services – it’s about creating a following of passionate brand advocates who’ll shout your name from the rooftops – or at least their social media platforms.  If you’re ready to take your business to the next level, let’s dive into five actionable…

Know Your Audience: An Overview of Social Media Demographics

By nicole

In a world where the majority of people are digitally connected, social media marketing opens your brand to exposure from a variety of audiences, with a few simple clicks. Recent studies have shown that over 80% of every generation make social media a part of their daily routine, using social media at least once per…

Employee Retention and Social Media Marketing With EGC

By amie

In the world of social media marketing, UGC – user-generated content – is widely known and coveted. UGC is content like images, reviews, videos, testimonials, and more created by your customers and posted on social media. UGC is important for telling your brand story.  What is underutilized but still incredibly important for your brand, for…

Grabbing Customer Attention: Stories Over Stats

By nicole

In a world where we’re bombarded with marketing campaigns left and right, it can be hard to get your product or service to stand out amongst the static. While it can be tempting to present your prospective clients or customers with statistics that demonstrate your offering is the best for them, it’s important not to…