Gearing up for digital marketing in 2025, we each made a prediction for a major theme to look for in the new year and how these topics can revolutionize your marketing efforts. Engagement From Nicole’s desk: Going into 2025, the digital landscape is more crowded than ever. With social media algorithms prioritizing paid posts and…
It’s no secret that social media and rapid-fire digital trends dominate the current digital landscape, so you probably wonder: Is email marketing still relevant? The answer is a resounding yes. Email remains one of the most powerful tools in a business’s digital marketing strategy, offering unmatched ROI, direct communication with your audience, and the ability…
2024 was a difficult year for small business marketing on Meta platforms. Facebook has unintentionally become a platform for opinion-based content, which either created a cancel culture for users and businesses or caused users to not use the platform at all. Instagram, on the other hand, already knew it had a “too much content problem,”…
Facebook Boosted Posts It’s true: Facebook has become a pay-to-play platform for small businesses looking to market on the app. With more than 3 billion users, there is an excess of content but a limited amount of posts that any single user can see. Enter: Facebook boosted posts. Think of a boosted post as giving…
In the modern digital world, brand awareness is an essential component of a successful business strategy. It allows your target audience to not only recognize your brand but associate it with positive feelings and specific values. In this blog, we’ll delve into the intricacies of brand awareness and explore how Facebook and Instagram, two of…
