For the September 2023 recap of digital marketing and social media news, we’re looking at the recent updates of multiple social platforms, and how they’re considering user experience (UX) when it comes to their algorithms and features. Here’s the good, the bad, and the ugly, featuring Pinterest, TikTok, Twitter/X, and Meta. The Good: Gen Z…
Building a business from the ground up isn’t just about selling products or services – it’s about creating a following of passionate brand advocates who’ll shout your name from the rooftops – or at least their social media platforms. If you’re ready to take your business to the next level, let’s dive into five actionable…
In the digital age, where attention spans are short and competition is fierce, businesses must find innovative ways to capture the interest of their target audience. One highly effective approach is leveraging the power of storytelling in digital marketing. By crafting compelling narratives that resonate with clients and potential employees, small businesses can not only…
In the world of social media marketing, UGC – user-generated content – is widely known and coveted. UGC is content like images, reviews, videos, testimonials, and more created by your customers and posted on social media. UGC is important for telling your brand story. What is underutilized but still incredibly important for your brand, for…
Whether you’re teaming up for a one-time advertising project, or creating a long-term partnership to manage your social media accounts, it’s important to foster a strong relationship with your digital marketing firm. As with any relationship, the partnership between a client and their marketing specialist requires work and cooperation from both parties to make it…
