Part of forging the path for your small business involves learning how to market your business in the most cost-efficient and most effective way possible with limited capital and human resources. You can hire a marketing agency or professional to grow your business, but even if you can’t afford to take that route immediately, there…
The keys to success on social media are quality, consistency, and authenticity. If keeping up with social media platform management seems like another full-time job to you, that’s because it is! When you are busy running your business, we know that sometimes social media management tends to fall to the wayside, even though you know…
Content marketing is the “art of communicating with your customers and prospects without selling.” It’s the practice of delivering information to your audience that educates them rather than sells to them. Essentially, your content strategy will allow you to give your audience of potential customers consistent, valuable, educational information and be rewarded with new business…
You’ve had to make a lot of changes in the past few months to the who, where, how, and even why of your business. You’ve learned how to adapt during a crisis, and even how to use your marketing department as crisis management. At the beginning of this year (or tail end of 2019), did…
If the COVID-19 pandemic taught us anything, it’s that preparing for a crisis– especially one as unprecedented as a global pandemic– is not something many people take seriously or even know they should spend time planning. But knowing how to market your business and communicate with your audience during a crisis is the key to…
