In the world of social media marketing, UGC – user-generated content – is widely known and coveted. UGC is content like images, reviews, videos, testimonials, and more created by your customers and posted on social media. UGC is important for telling your brand story. What is underutilized but still incredibly important for your brand, for…
Whether you’re teaming up for a one-time advertising project, or creating a long-term partnership to manage your social media accounts, it’s important to foster a strong relationship with your digital marketing firm. As with any relationship, the partnership between a client and their marketing specialist requires work and cooperation from both parties to make it…
Part of forging the path for your small business involves learning how to market your business in the most cost-efficient and most effective way possible with limited capital and human resources. You can hire a marketing agency or professional to grow your business, but even if you can’t afford to take that route immediately, there…
The keys to success on social media are quality, consistency, and authenticity. If keeping up with social media platform management seems like another full-time job to you, that’s because it is! When you are busy running your business, we know that sometimes social media management tends to fall to the wayside, even though you know…
Content marketing is the “art of communicating with your customers and prospects without selling.” It’s the practice of delivering information to your audience that educates them rather than sells to them. Essentially, your content strategy will allow you to give your audience of potential customers consistent, valuable, educational information and be rewarded with new business…
