Looking Forward: 4 Visions of 2024

Looking Forward: 4 Visions of 2024

By team strategysmith
Gearing up for digital marketing in 2024, we each made a prediction for a major theme to look for in 2024 and discussed how these topics can revolutionize the social media industry this year. AUTOMATE From Nicole’s Desk: In 2024, automation technology on social media platforms will become a time-saving tool for marketers while more…
instagram in 2024

Instagram in 2024: New Year, New Updates, New Strategy

By amie
In 2024, businesses and brands must remain at the forefront of the constantly changing Instagram landscape. Why? With over 2 billion (with a b) monthly active users and 500 million daily active users, it is the world’s third-largest social media platform, the fourth most-visited website, and the tenth most-searched term on Google. Instagram is where…

October Marketing Recap: 3 Key Takeaways

By victoria
Happy “Can you believe it’s already November?”! While we didn’t see many big changes to social media platforms during October 2023, we’re following some trends that you should know. Here’s our recap featuring TikTok, YouTube, Pinterest, and Meta (Facebook + Instagram). TLDR; view on Instagram TikTok + YouTube: Leading the Way For All Things Video…

September Marketing Recap – User Experience: the Good, the Bad, & the Ugly

By victoria
For the September 2023 recap of digital marketing and social media news, we’re looking at the recent updates of multiple social platforms, and how they’re considering user experience (UX) when it comes to their algorithms and features. Here’s the good, the bad, and the ugly, featuring Pinterest, TikTok, Twitter/X, and Meta. The Good: Gen Z…