Steadying Your Marketing In Shaky Times

Steadying Your Marketing in Shaky Times

By jamie

You’ve had to make a lot of changes in the past few months to the who, where, how, and even why of your business. You’ve learned how to adapt during a crisis, and even how to use your marketing department as crisis management.  At the beginning of this year (or tail end of 2019), did…

Using Marketing During Crisis to Build Resiliency

Using Marketing During Crisis to Build Resiliency

By jamie

If the COVID-19 pandemic taught us anything, it’s that preparing for a crisis– especially one as unprecedented as a global pandemic– is not something many people take seriously or even know they should spend time planning. But knowing how to market your business and communicate with your audience during a crisis is the key to…