Facebook Boosted Posts: An Intro for Small Business Owners

By team strategysmith
Facebook Boosted Posts It’s true: Facebook has become a pay-to-play platform for small businesses looking to market on the app. With more than 3 billion users, there is an excess of content but a limited amount of posts that any single user can see. Enter: Facebook boosted posts. Think of a boosted post as giving…

The Importance of Being Genuine in Marketing: Original Content is Key

By jamie
In today’s digital landscape, where competition for attention is fierce, small to mid-sized businesses must navigate a complex web of strategies to stand out. With the latest Meta algorithm update, which prioritizes original content over reshares, it has become more crucial than ever to focus on genuine marketing efforts and creating unique, compelling content.  You…

Bringing the Experience of Offline Services Online to Build Trust

By jamie
In today’s (mostly) digital world, it’s more important than ever for small businesses to have a strong online presence. But simply having a website isn’t enough. You need to create a virtual experience that is as trustworthy and reliable as your offline experience. One of the best ways to do this is to use social…
Digital Marketing Agencies for Franchise Businesses

Digital Marketing Agencies for Franchise Businesses

By jamie
As a franchise business owner, you already know how challenging it can be to keep up with the demands of running a successful franchise, let alone the demands of marketing. From maintaining brand consistency to monitoring individual location efforts to staying on top of industry trends, the responsibilities can quickly become overwhelming. That’s where a…