2024 was a difficult year for small business marketing on Meta platforms. Facebook has unintentionally become a platform for opinion-based content, which either created a cancel culture for users and businesses or caused users to not use the platform at all. Instagram, on the other hand, already knew it had a “too much content problem,”…
In the ever-changing world of Instagram marketing, it may feel like your business can never keep up with the latest trends, best practices, and latest algorithm updates. As an agency with a speciality in Instagram marketing, we understand how overwhelming it can be. Many of our clients don’t know where to start, either. At strategysmith…
Facebook Boosted Posts It’s true: Facebook has become a pay-to-play platform for small businesses looking to market on the app. With more than 3 billion users, there is an excess of content but a limited amount of posts that any single user can see. Enter: Facebook boosted posts. Think of a boosted post as giving…
In the modern digital world, brand awareness is an essential component of a successful business strategy. It allows your target audience to not only recognize your brand but associate it with positive feelings and specific values. In this blog, we’ll delve into the intricacies of brand awareness and explore how Facebook and Instagram, two of…
In today’s digital landscape, where competition for attention is fierce, small to mid-sized businesses must navigate a complex web of strategies to stand out. With the latest Meta algorithm update, which prioritizes original content over reshares, it has become more crucial than ever to focus on genuine marketing efforts and creating unique, compelling content. You…
