Optimize Your Business Instagram Account with Story Highlights

By victoria
In the ever-changing world of Instagram marketing, it may feel like your business can never keep up with the latest trends, best practices, and latest algorithm updates. As an agency with a speciality in Instagram marketing, we understand how overwhelming it can be. Many of our clients don’t know where to start, either. At strategysmith…
instagram in 2024

Instagram in 2024: New Year, New Updates, New Strategy

By amie
In 2024, businesses and brands must remain at the forefront of the constantly changing Instagram landscape. Why? With over 2 billion (with a b) monthly active users and 500 million daily active users, it is the world’s third-largest social media platform, the fourth most-visited website, and the tenth most-searched term on Google. Instagram is where…
Crafting a Compelling Instagram Bio for Your Business

Crafting a Compelling Instagram Bio for Your Business

By nicole
We’ve all heard it before: You only get one chance to make a first impression.  In the age of social media, that’s particularly true when introducing your brand to potential new followers (aka, your future clients or customers). While it’s typically a piece of your content that pulls people over to your profile, a captivating…