In today’s digital age, social media has become an integral part of our daily lives. It’s no surprise that businesses are tapping into the vast potential of social platforms to reach their target audience. While social media is commonly associated with marketing and brand promotion, it also presents a remarkable opportunity for organizations to recruit…
In a world where the majority of people are digitally connected, social media marketing opens your brand to exposure from a variety of audiences, with a few simple clicks. Recent studies have shown that over 80% of every generation make social media a part of their daily routine, using social media at least once per…
In the world of social media marketing, UGC – user-generated content – is widely known and coveted. UGC is content like images, reviews, videos, testimonials, and more created by your customers and posted on social media. UGC is important for telling your brand story. What is underutilized but still incredibly important for your brand, for…
In a world where we’re bombarded with marketing campaigns left and right, it can be hard to get your product or service to stand out amongst the static. While it can be tempting to present your prospective clients or customers with statistics that demonstrate your offering is the best for them, it’s important not to…
Content marketing is the “art of communicating with your customers and prospects without selling.” It’s the practice of delivering information to your audience that educates them rather than sells to them. Essentially, your content strategy will allow you to give your audience of potential customers consistent, valuable, educational information and be rewarded with new business…
