Why is quality important? I’m not talking about the quality of the substance of the content (social media post or blog), which is important in its own right. What I’m talking about is making sure the structure, syntax, grammar, and spelling of your content are error-free. That might seem like a no-brainer – you want…
Social media has its issues. Facebook has been questioned many times over its lack of privacy protection for users, facial recognition concerns have arisen, and copyright infringement instances have all been in the news. However, social media is also, at its core, a tool for amplification. Social justice, climate, and calls for policy reform have…
With an intense push for authenticity in digital marketing, honest storytelling, and behind-the-scenes posts, how does anyone manage to have a bad day or struggle with staff or lose faith in any of the processes inside of a business and still be genuine? You fake it. Stay with me. I don’t mean that you should…
