In today’s digital landscape, where competition for attention is fierce, small to mid-sized businesses must navigate a complex web of strategies to stand out. With the latest Meta algorithm update, which prioritizes original content over reshares, it has become more crucial than ever to focus on genuine marketing efforts and creating unique, compelling content. You…
Meta almost never announces when an algorithm change happens. In fact, Meta almost never announces anything about its platforms, aside from Zuckerberg’s latest passion projects. Which means it was odd when Head of Instagram, Adam Mosseri, started sharing “Instagram tips” from his professional account that reiterated dated information about the platform or shared “algorithm insight”…
Gearing up for digital marketing in 2024, we each made a prediction for a major theme to look for in 2024 and discussed how these topics can revolutionize the social media industry this year. AUTOMATE From Nicole’s Desk: In 2024, automation technology on social media platforms will become a time-saving tool for marketers while more…
In 2024, businesses and brands must remain at the forefront of the constantly changing Instagram landscape. Why? With over 2 billion (with a b) monthly active users and 500 million daily active users, it is the world’s third-largest social media platform, the fourth most-visited website, and the tenth most-searched term on Google. Instagram is where…
As a franchise business owner, you already know how challenging it can be to keep up with the demands of running a successful franchise, let alone the demands of marketing. From maintaining brand consistency to monitoring individual location efforts to staying on top of industry trends, the responsibilities can quickly become overwhelming. That’s where a…
