Leveraging Social Media: A Powerful Tool for Recruiting Top Talent

By jamie

In today’s digital age, social media has become an integral part of our daily lives. It’s no surprise that businesses are tapping into the vast potential of social platforms to reach their target audience. While social media is commonly associated with marketing and brand promotion, it also presents a remarkable opportunity for organizations to recruit…

Know Your Audience: An Overview of Social Media Demographics

By nicole

In a world where the majority of people are digitally connected, social media marketing opens your brand to exposure from a variety of audiences, with a few simple clicks. Recent studies have shown that over 80% of every generation make social media a part of their daily routine, using social media at least once per…

Grabbing Customer Attention: Stories Over Stats

By nicole

In a world where we’re bombarded with marketing campaigns left and right, it can be hard to get your product or service to stand out amongst the static. While it can be tempting to present your prospective clients or customers with statistics that demonstrate your offering is the best for them, it’s important not to…

3 Digital Marketing Principles Your Small Business Needs to Adopt

By amie

Part of forging the path for your small business involves learning how to market your business in the most cost-efficient and most effective way possible with limited capital and human resources.  You can hire a marketing agency or professional to grow your business, but even if you can’t afford to take that route immediately, there…

Social Media 101: 5 Tips for Success

By amie

The keys to success on social media are quality, consistency, and authenticity. If keeping up with social media platform management seems like another full-time job to you, that’s because it is! When you are busy running your business, we know that sometimes social media management tends to fall to the wayside, even though you know…