Facebook Boosted Posts It’s true: Facebook has become a pay-to-play platform for small businesses looking to market on the app. With more than 3 billion users, there is an excess of content but a limited amount of posts that any single user can see. Enter: Facebook boosted posts. Think of a boosted post as giving…
In the modern digital world, brand awareness is an essential component of a successful business strategy. It allows your target audience to not only recognize your brand but associate it with positive feelings and specific values. In this blog, we’ll delve into the intricacies of brand awareness and explore how Facebook and Instagram, two of…
Happy “Can you believe it’s already November?”! While we didn’t see many big changes to social media platforms during October 2023, we’re following some trends that you should know. Here’s our recap featuring TikTok, YouTube, Pinterest, and Meta (Facebook + Instagram). TLDR; view on Instagram TikTok + YouTube: Leading the Way For All Things Video…
For the September 2023 recap of digital marketing and social media news, we’re looking at the recent updates of multiple social platforms, and how they’re considering user experience (UX) when it comes to their algorithms and features. Here’s the good, the bad, and the ugly, featuring Pinterest, TikTok, Twitter/X, and Meta. The Good: Gen Z…
