Email Marketing Is More Important Than Ever: How to Make It Work for Your Business

By nicole

It’s no secret that social media and rapid-fire digital trends dominate the current digital landscape, so you probably wonder: Is email marketing still relevant? The answer is a resounding yes.  Email remains one of the most powerful tools in a business’s digital marketing strategy, offering unmatched ROI, direct communication with your audience, and the ability…

Instagram Announces an Algorithm Update (And That Never Happens)

By victoria

Meta almost never announces when an algorithm change happens. In fact, Meta almost never announces anything about its platforms, aside from Zuckerberg’s latest passion projects. Which means it was odd when Head of Instagram, Adam Mosseri, started sharing “Instagram tips” from his professional account that reiterated dated information about the platform or shared “algorithm insight”…

October Marketing Recap: 3 Key Takeaways

By victoria

Happy “Can you believe it’s already November?”! While we didn’t see many big changes to social media platforms during October 2023, we’re following some trends that you should know. Here’s our recap featuring TikTok, YouTube, Pinterest, and Meta (Facebook + Instagram). TLDR; view on Instagram TikTok + YouTube: Leading the Way For All Things Video…

September Marketing Recap – User Experience: the Good, the Bad, & the Ugly

By victoria

For the September 2023 recap of digital marketing and social media news, we’re looking at the recent updates of multiple social platforms, and how they’re considering user experience (UX) when it comes to their algorithms and features. Here’s the good, the bad, and the ugly, featuring Pinterest, TikTok, Twitter/X, and Meta. The Good: Gen Z…