Facebook Boosted Posts It’s true: Facebook has become a pay-to-play platform for small businesses looking to market on the app. With more than 3 billion users, there is an excess of content but a limited amount of posts that any single user can see. Enter: Facebook boosted posts. Think of a boosted post as giving…
In the modern digital world, brand awareness is an essential component of a successful business strategy. It allows your target audience to not only recognize your brand but associate it with positive feelings and specific values. In this blog, we’ll delve into the intricacies of brand awareness and explore how Facebook and Instagram, two of…
In today’s digital landscape, where competition for attention is fierce, small to mid-sized businesses must navigate a complex web of strategies to stand out. With the latest Meta algorithm update, which prioritizes original content over reshares, it has become more crucial than ever to focus on genuine marketing efforts and creating unique, compelling content. You…
Meta almost never announces when an algorithm change happens. In fact, Meta almost never announces anything about its platforms, aside from Zuckerberg’s latest passion projects. Which means it was odd when Head of Instagram, Adam Mosseri, started sharing “Instagram tips” from his professional account that reiterated dated information about the platform or shared “algorithm insight”…
In today’s (mostly) digital world, it’s more important than ever for small businesses to have a strong online presence. But simply having a website isn’t enough. You need to create a virtual experience that is as trustworthy and reliable as your offline experience. One of the best ways to do this is to use social…
